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	<title>[PIAS] Mobile</title>
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	<link>http://pias.com/mobile</link>
	<description>Just another WordPress weblog</description>
	<lastBuildDate>Tue, 22 Mar 2011 14:01:25 +0000</lastBuildDate>
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		<title>[PIAS] App Goes Beta for SXSW</title>
		<link>http://pias.com/mobile/?p=153</link>
		<comments>http://pias.com/mobile/?p=153#comments</comments>
		<pubDate>Tue, 22 Mar 2011 14:00:55 +0000</pubDate>
		<dc:creator>cfitzgerald</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://pias.com/mobile/?p=153</guid>
		<description><![CDATA[[PIAS] Mobile has launched the first iteration of the [PIAS] App in time for SXSW. The [PIAS] App has a range of features including info on PIAS Labels, PIAS Nites, an augmented reality (AR) tool that geo-locates live events in relation to wherever you are in the world and lots more….. Initially available on the [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pias.com/mobile/wordpress/wp-content/uploads/2011/03/itunespias.png"><img class="alignleft size-full wp-image-154" title="itunespias" src="http://pias.com/mobile/wordpress/wp-content/uploads/2011/03/itunespias.png" alt="" width="177" height="177" /></a>[PIAS] Mobile has launched the first iteration of the [PIAS] App in time for SXSW.</p>
<p>The [PIAS] App has a range of features including info on PIAS Labels, PIAS Nites, an augmented reality (AR) tool that geo-locates live events in relation to wherever you are in the world and lots more…..</p>
<p>Initially available on the iPhone and Android with Blackberry following very shortly.</p>
<p>iPhone Version vistit <a href="http://bit.ly/piasapp">http://bit.ly/piasapp</a>.  Android Version Click Here</p>
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		<title>O2 launches new live music channel on YouTube</title>
		<link>http://pias.com/mobile/?p=144</link>
		<comments>http://pias.com/mobile/?p=144#comments</comments>
		<pubDate>Tue, 22 Mar 2011 13:44:09 +0000</pubDate>
		<dc:creator>cfitzgerald</dc:creator>
				<category><![CDATA[Agency]]></category>

		<guid isPermaLink="false">http://pias.com/mobile/?p=144</guid>
		<description><![CDATA[UK mobile operator O2 has launched O2AcademyTV, a channel on YouTube based on its venues around the UK. Live performances will be uploaded to the channel regularly, along with artist interviews and backstage footage. Fans will also be able to upload their own videos shot at O2-branded venues to be used on the channel. &#8220;O2 [...]]]></description>
			<content:encoded><![CDATA[<p>UK mobile operator O2 has launched O2AcademyTV, a channel on YouTube based on its venues around the UK. Live performances will be uploaded to the channel regularly, along with artist interviews and backstage footage. Fans will also be able to upload their own videos shot at O2-branded venues to be used on the channel. &#8220;O2 Academy TV celebrates the raw aspect of live music in our venues, giving fans a unique opportunity to get closer to the artists they love, and giving artists a creative platform to promote their shows,&#8221; says head of music sponsorship Jasmine Skee. The new channel also features &#8216;ShoutOuts&#8217; from fans recorded at venues with messages for their favourite acts.</p>
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		<title>Tiesto launches on Tap Tap Revenge</title>
		<link>http://pias.com/mobile/?p=137</link>
		<comments>http://pias.com/mobile/?p=137#comments</comments>
		<pubDate>Tue, 22 Mar 2011 13:09:44 +0000</pubDate>
		<dc:creator>cfitzgerald</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://pias.com/mobile/?p=137</guid>
		<description><![CDATA[Tiesto vs. Diplo featuring Busta – C’Mon Tap Tap Revenge Game launches on iPhone, iPod and iPad globally. On the first day alone the Tiesto game was downloaded/played 140,000 times. Charles FitzGerald (Head of Mobile) at the [PIAS] Entertainment Group was quoted in Music Week last week stating &#8216; The smartphone revolution has given handset owners the tools [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pias.com/mobile/wordpress/wp-content/uploads/2011/03/Screenshot.jpg"><img class="size-full wp-image-138 alignleft" title="Screenshot" src="http://pias.com/mobile/wordpress/wp-content/uploads/2011/03/Screenshot.jpg" alt="" width="192" height="288" /></a></p>
<p>Tiesto vs. Diplo featuring Busta – C’Mon Tap Tap Revenge Game launches on iPhone, iPod and iPad globally. On the first day alone the Tiesto game was downloaded/played 140,000 times.</p>
<p>Charles FitzGerald (Head of Mobile) at the [PIAS] Entertainment Group was quoted in Music Week last week stating &#8216; The smartphone revolution has given handset owners the tools to access music and games anywhere, at anytime. The platform presents laower barriers to entry and the apps provide a two-way channel between artist and fan. This is a logistical progression from the more one-way nature of console games such as Guitar Hero. We are delighted with the success of, for example, Tiesto&#8217;s Tap Tap Revenge game, and feel the reach and consequent marketig potential of these apps is clear.&#8217;</p>
<p>C’mon has now been in the Top 20 for three weeks, has been A-listed at BBC Radio One and the video has had well over 8 million views on Youtube to date!</p>
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		<title>[PIAS] Mobile release Tour update to the Gorillaz Augmented Reality App</title>
		<link>http://pias.com/mobile/?p=129</link>
		<comments>http://pias.com/mobile/?p=129#comments</comments>
		<pubDate>Mon, 20 Dec 2010 16:27:38 +0000</pubDate>
		<dc:creator>cfitzgerald</dc:creator>
				<category><![CDATA[Agency]]></category>

		<guid isPermaLink="false">http://pias.com/mobile/?p=129</guid>
		<description><![CDATA[Gorillaz already have an augmented reality iPhone App developed by [PIAS] Mobile, but it&#8217;s getting a meaty update in time for their gigs at The O2 venue in London. Fans with the app will be able to point their iPhones at special markers dotted around the venue to see life-size 3D models of submarines, pirate [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pias.com/mobile/wordpress/wp-content/uploads/2010/12/arimage.jpg"><img class="alignright size-full wp-image-130" title="Gorillaz AR" src="http://pias.com/mobile/wordpress/wp-content/uploads/2010/12/arimage.jpg" alt="" width="320" height="426" /></a>Gorillaz already have an augmented reality iPhone App developed by [PIAS] Mobile, but it&#8217;s getting a meaty update in time for their gigs at The O2 venue in London.</p>
<p>Fans with the app will be able to point their iPhones at special markers dotted around the venue to see life-size 3D models of submarines, pirate ships and even the Plastic Beach locale that formed the concept of the band&#8217;s latest album. Markers will be deployed throughout the venue including in the arrival areas, VIP suites and on the screens.</p>
<p>The app will also deliver pseudo-backstage footage of Murdoc and coincide with the run-up to the start of the gig. Fans will be able to point their phones at the stage and using compass augmented reality find the backstage AR tag. By clicking on that tag the fan will be taken into a virtual backstage world and be able to see the animated characters getting ready for the show.</p>
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		<title>Are you louder than the Jim Jones Revue?</title>
		<link>http://pias.com/mobile/?p=114</link>
		<comments>http://pias.com/mobile/?p=114#comments</comments>
		<pubDate>Tue, 05 Oct 2010 11:30:09 +0000</pubDate>
		<dc:creator>cfitzgerald</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://pias.com/mobile/?p=114</guid>
		<description><![CDATA[[PIAS] Mobile has built a &#8216;Aural Decimeter&#8217; app for The Jim Jones Revue. This App lets people measure how loud a band they&#8217;re listening to is, with three scores: &#8216;Say That Again?&#8217;, &#8216;Now You&#8217;re Rockin&#8217; and the ultimate: &#8216;Must Be The Jim Jones Revue&#8217;. Fans can use the App at gigs and start posting videos [...]]]></description>
			<content:encoded><![CDATA[<p>[PIAS] Mobile has built a &#8216;Aural Decimeter&#8217; app for The Jim Jones Revue. This App lets people measure how loud a band they&#8217;re listening to is, with three scores: &#8216;Say That Again?&#8217;, &#8216;Now You&#8217;re Rockin&#8217; and the ultimate: &#8216;Must Be The Jim Jones Revue&#8217;. Fans can use the App at gigs and start posting videos of themselves measuring other bands to see if they&#8217;re loud enough. </p>
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		<title>[PIAS] Mobile launch Gorillaz &#8211; Plastic Beach iPhone App</title>
		<link>http://pias.com/mobile/?p=101</link>
		<comments>http://pias.com/mobile/?p=101#comments</comments>
		<pubDate>Thu, 08 Jul 2010 16:49:55 +0000</pubDate>
		<dc:creator>cfitzgerald</dc:creator>
				<category><![CDATA[Agency]]></category>

		<guid isPermaLink="false">http://pias.com/mobile/?p=101</guid>
		<description><![CDATA[The world’s first 3D model augmented reality iPhone app. Phone operator O2 and music mobile marketing agency PIAS Mobile have just released ‘Plastic Beach’, an ‘Augmented Reality’ iPhone App featuring the Gorillaz. For those not down with the latest buzzWords, ‘Augmented Reality‘ this is when you overlay a new Virtual Reality over a real image [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pias.com/mobile/wordpress/wp-content/uploads/2010/07/Gorillaz.jpg"><img src="http://pias.com/mobile/wordpress/wp-content/uploads/2010/07/Gorillaz.jpg" alt="" title="Gorillaz" width="373" height="276" class="alignnone size-full wp-image-102" /></a></p>
<p><strong>The world’s first 3D model augmented reality iPhone app.</strong><br />
Phone operator O2 and music mobile marketing agency PIAS Mobile have just released ‘Plastic Beach’, an ‘Augmented Reality’ iPhone App featuring the Gorillaz. For those not down with the latest buzzWords, ‘Augmented Reality‘ this is when you overlay a new Virtual Reality over a real image and can subsequently interact within the new world, or change your perception. </p>
]]></content:encoded>
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		<title>[PIAS] Mobile release Temper Trap Fan App</title>
		<link>http://pias.com/mobile/?p=93</link>
		<comments>http://pias.com/mobile/?p=93#comments</comments>
		<pubDate>Thu, 08 Jul 2010 10:41:23 +0000</pubDate>
		<dc:creator>cfitzgerald</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://pias.com/mobile/wordpress/?p=93</guid>
		<description><![CDATA[The Temper Trap Fan App is your direct connection with The Temper Trap. Join other fans and share your own mobilized fan experiences with the the members of The Temper Trap who also share their latest happenings on the go. The app offers exclusive content from band as they tour around the world. This app [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pias.com/mobile/wordpress/wp-content/uploads/2010/07/TTT.jpg"><img src="http://pias.com/mobile/wordpress/wp-content/uploads/2010/07/TTT.jpg" alt="" title="TTT" width="456" height="335" class="alignnone size-full wp-image-94" /></a></p>
<p>The Temper Trap Fan App is your direct connection with The Temper Trap. Join other fans and share your own mobilized fan experiences with the the members of The Temper Trap who also share their latest happenings on the go. The app offers exclusive content from band as they tour around the world. This app is your personal VIP access to the world of The Temper Trap. </p>
<p>Get connected and follow The Temper Trap on the go around the globe &#8211; Share your experiences (videos, pics, audio or text) and see what others are up to &#8211; Instant push notifications from the band of their latest happenings &#8211; Rate and comment all material posted by the members of The Temper Trap and the fans &#8211; Send and receive private messages &#8211; Integrated to Twitter &#038; Facebook.</p>
<p>Main new feature:<br />
Event function &#8211; allows the band &#038; fans to see who is attending each gig and links them together live at each show so that they can communicate to each other and share their experiences.</p>
]]></content:encoded>
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		<title>[PIAS] Mobile launch Oasis Mobile Web App</title>
		<link>http://pias.com/mobile/?p=38</link>
		<comments>http://pias.com/mobile/?p=38#comments</comments>
		<pubDate>Mon, 05 Jul 2010 12:01:34 +0000</pubDate>
		<dc:creator>cfitzgerald</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://pias.com/mobile/wordpress/?p=38</guid>
		<description><![CDATA[[PIAS] Mobile has built a strategic mobile campaign to complement the current promotion of the new Oasis singles compilation &#8216;Time Flies&#8230; 1994 &#8211; 2009&#8242;. At the epicentre of the mobile campaign is a cross- platform mobile web app. The app is accessed via your mobile phone internet browser at: www.oasisinet.mobi. This Oasis application is available [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://pias.com/mobile/wordpress/wp-content/uploads/2010/07/oasisphones.jpg"><img src="http://pias.com/mobile/wordpress/wp-content/uploads/2010/07/oasisphones-300x144.jpg" alt="" title="oasisphones" width="300" height="144" class="alignnone size-medium wp-image-54" /></a></p>
<p>[PIAS] Mobile has built a strategic mobile campaign to complement the current promotion of the new Oasis singles compilation &#8216;Time Flies&#8230; 1994 &#8211; 2009&#8242;. At the epicentre of the mobile campaign is a cross- platform mobile web app. The app is accessed via your mobile phone internet browser at: www.oasisinet.mobi.</p>
<p>This Oasis application is available to all internet enabled handsets and offers the fans free exclusive videos, wallpapers, ringtones, competitions and direct links to pre order the album.</p>
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		<title>[PIAS] Mobile Launches New Dizzee Rascal App</title>
		<link>http://pias.com/mobile/?p=16</link>
		<comments>http://pias.com/mobile/?p=16#comments</comments>
		<pubDate>Tue, 20 Apr 2010 15:07:11 +0000</pubDate>
		<dc:creator>cfitzgerald</dc:creator>
				<category><![CDATA[Latest News]]></category>

		<guid isPermaLink="false">http://piasdevserver.com/mobile/wordpress/?p=16</guid>
		<description><![CDATA[[PIAS] mobile have teamed with Mobile Backstage to create a new Dizzee Rascal iPhone App. Mobile Backstage is your direct connection with Dizzee Rascal. Join the other fans and share your own mobilized fan experiences with Dizzee who also shares his latest happenings on the go. The app offers exclusive content from the backstages around [...]]]></description>
			<content:encoded><![CDATA[<p>[PIAS] mobile have teamed with Mobile Backstage to create a new Dizzee Rascal iPhone App.</p>
<p>Mobile Backstage is your direct connection with Dizzee Rascal. Join the other fans and share your own mobilized fan experiences with Dizzee who also shares his latest happenings on the go. The app offers exclusive content from the backstages around the world. Mobile Backstage is your personal VIP access to the world of Dizzee Rascal.</p>
<p>Features:<br />
- Get connected and follow Dizzee on the go around the globe<br />
- Share your experiences (videos, pics, audio or text)<br />
- Instant push notifications from Dizzee of his latest happenings<br />
- Rate and comment all material posted by Dizzee and the fans<br />
- Send and receive private messages<br />
- Integrated to Twitter &amp; Facebook</p>
<p><iframe src="http://host.mobilebackstage.net/window/html/webWindow/6" width="450" height="690" frameborder="0" scrolling="auto"></iframe></p>
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